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A Classic Reimagined

Go behind the scenes of our collaboration with Douglas Friedman to create a Numi® 2.0 ad in Marfa, Texas.

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An print ad showing a brown toilet in the middle of an open road with a woman in satin dress hitchhiking on the side of the road.

“Toilet in the Road” | 1981
Original Advertisement

A print ad of an illuminated Numi toilet in the middle of an open road with purple sunset-lit mountains in the distance.

“Toilet in the Road” | 2023
Reimagined by Douglas Friedman

Douglas Friedman standing in the middle of a road with a black Numi toilet with its lid open.

Meet Douglas Friedman

Douglas Friedman has worked with Vogue, Wallpaper, Rolex, CBS, Kraft, Architectural Digest, Design Insider, Dom Perignon, and more. Douglas is a bold-faced name for more than just his photography. As a darling of the young international social set who gravitate toward the worlds of fashion and art, he frequently finds himself on the other side of the lens as well. His charisma and charm are as infamous as his movie-star looks and his signature 70s mustache.

 

Learn more about Douglas Friedman | Website, Instagram

Get More Inspiration

Explore these design ideas, project galleries, and collaborations to find inspiration for your next project.

Product Collaborations

Designer Jean Stoffer wearing brown pants, a white shirt and a dark blue blazer leaning against the open door way to the home she designed.

Project Gallery

A vanity space with a console table sink with polished chrome legs and an ornate mirror with an intricate white frame against a soft yellow wall.

Design Trends

An artistically arranged assortment of brushed brass objects on a similarly colored surface.

Colors, Materials, Finishes, and Patterns

A white freestanding bath on a geometric tile floor in a light-filled bathroom with large glass doors on the right and two vanity spaces in the background.

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